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CASE STUDY

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How TelAffects cut recruiting costs by 67% without sacrificing quality

TelAffects’ adoption of AI through Hellohire revolutionized its approach to high-volume hiring. By leveraging automation for pre-screening, scheduling, and interview analysis, TelAffects not only enhanced its operational efficiency but also improved the quality of its hires, reduced costs, and improved the candidate experience.

Location

Florida, United States

Industry

Contact Center, BPO

Employees

250+

Services

B2B Sales, Customer Service, Business Process Outsourcing

Location

Florida, United States

Industry

Contact Center, BPO

Employees

250+

Services

B2B Sales, Customer Service, Business Process Outsourcing

Customer Profile

Cheri Gillett is the VP of Client Operations at TelAffects, a leader in innovative sales and marketing strategies. With over three decades of experience in Business Process Outsourcing (BPO), including a significant 22-year tenure at Alorica, Cheri is renowned for her expertise in high-volume hiring, a talent that greatly enhances TelAffects’ operational capabilities. Her leadership and strategic approach have been pivotal in driving TelAffects’ mission to effectively influence customer behavior, leading to successful acquisition campaigns across a variety of industries.

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Problem

The primary challenge TelAffects faced was in its high-volume hiring process. Recruiting for roles such as customer service and outbound sales, the company needed to hire 50-60 new employees every month (two classes of 25 to 30 each month).

Traditional hiring methods, reliant on platforms like Indeed, yielded an overwhelming response but were inefficient, time-consuming, and costly. The recruitment process involved multiple recruiters, extensive background checks, and a complex interview process, often taking three to four weeks to fill a class.

This approach was not only slow but also resulted in high staff costs and significant expenditure on job advertising platforms.

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Solution

The introduction of Hellohire marked a turning point in TelAffects’ recruitment strategy. This AI-driven platform transformed the hiring process from a traditional recruiter-heavy approach to a more streamlined, efficient, and cost-effective method. Key features of the Hellohire solution included:

  • Automated Pre-Screening: Candidates were immediately engaged through emails and text messages with links to detailed pre-screening processes and informative videos about the organization and job roles.
  • Efficient Scheduling: Hellohire enabled quick scheduling of interviews, allowing candidates to self-select interview times if they passed the pre-screening.
  • Enhanced Interview Process: The platform facilitated shorter, more focused interviews, leveraging AI to provide summaries and recordings for review by hiring managers.
  • Candidate Engagement: The use of AI allowed for personalized communication and a better understanding of candidates’ profiles.
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Results

Implementing Hellohire brought remarkable results for TelAffects:

  • Reduced Recruitment Time: The time to fill classes was significantly reduced from weeks to days, with a more efficient interview process.
  • Cost Savings: TelAffects saved over $70,000 in staff costs and reduced monthly expenses on job advertising platforms by more than $800.
  • Improved Candidate Quality: Contrary to initial concerns, the quality of candidates was maintained, debunking the myth that automated pre-screening would lead to lower quality hires.
  • Enhanced Candidate Experience: Feedback from candidates was overwhelmingly positive, with many appreciating the streamlined and engaging recruitment process.
cut recruiting costs by 67%
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“Hellohire marked a turning point in our recruitment strategy, transforming traditional methods into a streamlined, AI-driven process that cut recruiting costs by 67%”

– Cheri Gillett, VP of Client Operations at TelAffects
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