How owner Joel Henning streamlined recruitment, saved his team hours, and fueled rapid growth with Hellohire.
CASE STUDY
From Status Quo to 30% Growth: Senior Helpers Northeast Wisconsin Transforms Hiring
Location
Green Bay, Wisconsin
Industry
Home Care
Employees
150+
Who They Hire
Caregivers
Location
Green Bay, Wisconsin
Industry
Home Care
Employees
150+
Who They Hire
Caregivers
Joel Henning
Owner
About Senior Helpers Northeast Wisconsin
Joel Henning is the owner of Senior Helpers of Appleton and Green Bay, part of a leading national home care franchise. Since purchasing the agency, Joel has focused on building a strong team, modernizing operations, and driving growth. By early 2025, his agency was caring for nearly 300 clients with 170+ caregivers — but keeping up with hiring demands was becoming a challenge.
Problem
Rapid growth meant Joel’s team was flooded with applicants from job boards, many of them unqualified. Recruiters spent hours chasing resumes, scheduling calls, and dealing with no-shows. Their old recruiting system felt outdated and clunky, making it hard to keep up with the pace of hiring. Joel needed a smarter, more efficient way to bring in quality caregivers.
Solution
In early 2025, Joel implemented Hellohire. The platform simplified candidate scheduling, filtered out unqualified applicants, and gave leadership the ability to review recorded interviews on-demand. This gave Joel’s team more visibility, control, and efficiency in their hiring process — while also creating a smoother experience for applicants.
Old Process
New Process
Results
- 30% revenue growth in the first half of 2025
- Faster, more efficient hiring while maintaining a quality-first process
- Recruiters saving hours each week to focus on clients and growth
“Hellohire has been a godsend for us. It streamlined the process, saved my team a ton of time, and delivered quality over quantity.”
- Joel Henning
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