Navigating the landscape of hiring in Colombia can be complex, especially when seeking top customer service representatives. This blog talks about the challenges we faced while hiring in Colombia and how we leveraged technology to simplify the process for us.
Understanding the Colombian Job Market
While Hellohire has seen immense success in the United States, Canada, and Mexico, the Colombian job market posed unique challenges. To make things more interesting, we were looking for English speaking candidates and could not communicate in Spanish whatsoever.
With teammates and friends from Colombia, I had an inside scoop. All of them said social media is far more effective than traditional job boards and while I trusted them, job boards seemed like the easiest path forward.
Challenges With Traditional Job Boards
We researched top job boards and advertised on the ones consistently listed as the best.
- Computrabajo – Only in Spanish, minimal support
- Elempleo – Only in Spanish, minimal support
- Jobomas – English and Spanish, good support
- LinkedIn – Some applications but very expensive
- Indeed – Pretty much no applications
The result? Total crickets. 🦗🦗🦗 Everyone I spoke with was right. Job boards were not the way to go for us. Of all the ones we used, only LinkedIn really delivered anything and that too was severely minimal.
Going Social via Meta (Facebook and Instagram Ads)
Taking the advice of our local Colombian friends, we went to social media. We ran a simple ad in the region we were recruiting for and instantly generated an overwhelming response. We directly experienced and understood the critical role social media plays in Colombia’s job market. Here’s what the ad looked like:
Leveraging Hellohire’s Automated Efficiency
Over a period of 4 weeks, we generated an impressive pool of 1,316 applicants, with 97% of them coming from Facebook and Instagram. Hellohire’s automated systems promptly engaged candidates, preventing loss to competitors. The platform’s pre-screening feature efficiently filtered out 332 applicants who didn’t meet the job requirements, highlighting the importance of efficient recruitment processes in high-volume hiring scenarios.
The Hiring Funnel Breakdown
- Total applicants: 1,316
- Disqualified after pre-screening: 332
- Automatically scheduled for interviews: 245
- Final interviews conducted: 134 in 30 hours
- Top candidates submitted: 56
The Transformative Power of AI in Recruitment
This experience exemplifies the transformative impact of AI and automation in recruitment. Traditional methods would have required significantly more time and resources. Hellohire, with its AI-driven approach, streamlined the process, delivering 56 exceptional candidates in less than 30 hours of work. Thats 44 seconds per application or 30 minutes per top candidate.
Our experience in Bogota validates the effectiveness of adapting strategies to local markets. Hellohire’s success story in Colombia serves as an invitation to businesses globally to embrace innovative hiring solutions. As recruitment continues to evolve, Hellohire is at the forefront, ensuring access to top talent worldwide.